How well do you know your brand voice? Customer persona? In this one-hour masterclass, content marketing professional Julie Ann Howlett will walk you through several exercises to define your brand identity and the unique niche your EdTech company serves within.
In addition, there will be a broader discussion of the need for content strategy and why content is truly King...or Queen! Visual stats will be used to inform an engaging and informative discussion, and audience participants will have time to ask their own questions at the end during an open Q & A. Join us!