Need to boost your sales in K-12 or Higher Ed, or understand how to start selling pilots of your EdTech product? Join this introduction to the StartEd Sales Program for K-12 and Higher Ed – a combination of masterclass & many-to-one mentoring, led by Engaged Prospect’s Sam Stein and Dan Hersh. The full StartEd Sales Program for K-12 and Higher Ed will include a monthly mentoring session aligned to the annual sales cycles in your vertical, K-12 or Higher Ed, for the duration of 12 months.
The Introductory Session is designed to help you become familiar with the StartEd Sales Program for K-12 and Higher Ed that will help you build a peer group of EdTech CEOs and enhance your organization’s sales capabilities on an ongoing basis. In addition to the three 2-hour sessions (recordings provided) Mar 23-25, participants will have the opportunity to schedule a 1:1 30 min mentor session with the host.
Mar 23 - Mar 25 Session Descriptions:
Wed March 23, 12-2pm ET, Masterclass: Identifying Decision-Makers in Your EdTech Market | Followed by: K-12 or Higher Ed Sales Circle: Understanding who influences decisions in your respective EdTech market will be critical in building the right relationships. Attend this session to learn which individuals you need to influence, and how to gain traction. The speakers will explain various buyer roles, how to apply a top-down and bottom-up sales strategy to access decision-makers, and how to assess the success of your efforts.
Thu March 24, 9:30-11:30am ET, Masterclass: Building Your EdTech Customer Pipeline | Followed by: K-12 or Higher Ed Sales Circle: Growing a base of loyal customers is high on the list for many EdTech companies. But how do we move from idea to a few customers, to an entire pipeline of qualified opportunities ready to buy? It all begins with conversations with the right people, at the right time, and positioning your company as a solution that can solve their biggest challenges. Please join us for this session to discuss:
How EdTech companies prospect to find new business opportunities
The school/district buyer lifecycle and sales process
The three fundamental activities of prospecting to schools
Fri March 25, 9:30-11:30am ET, Masterclass: Converting Your EdTech Prospects Into Customers | Followed by: K-12 or Higher Ed Sales Circle: Converting Your EdTech Prospects Into Customers: You've done the work to find the right opportunity for a school, district, parent, or education service center to become your next new customer. It's easy now, right? What are all the steps in education sales to turn this opportunity into a testimonial? Please join us for this session to discuss:
The customer lifecycle and steps along the path towards purchase
How technology and process influence success
How to speak with educators and ask questions / set the stage through the entire process
How to discuss proposals and pricing, and how to close the deal now and again in the future
If you decide to enroll in the full StartEd Sales Program all Intro fees can be used against program tuition. If it’s not for you, get a full refund.
More information about the 12-month K-12 Sales Program and Higher Ed Sales Program is below:
StartEd K-12 Sales Program:
The program is a monthly facilitated conversation by K-12 sales experts, Engaged Prospect, between a small group of EdTech CEOs who share best practices and experiences building a sales org, capabilities, and pipeline. Think ‘YPO-style’ private forums but without the $10,000 annual price tag. Join the Risk-Free intro to experience it for yourself.
StartEd Higher Ed Sales Program:
The program is a monthly facilitated conversation by Higher Ed sales experts, Engaged Prospect, between a small group of EdTech CEOs who share best practices and experiences building a sales org, capabilities, and pipeline. Think ‘YPO-style’ private forums but without the $10,000 annual price tag. Join the Risk-Free intro to experience it for yourself.
About the Speakers:
Sam Stein is Executive Vice President of Engaged Prospect, a leading sales and marketing firm that works with SMBs to build scalable and repeatable net new business sales campaigns. He values the trust these clients give Engaged Prospect to achieve their paramount sales goals. He's also continually exceeded sales goals as an individual producer, and now works to create and execute inside sales and lead generation marketing strategies for dozens of clients.
He an undergraduate of Syracuse University’s Newhouse School of Communications with a bachelor’s degree in Advertising Management, Sam also holds a bachelor’s degree in Psychology from Syracuse University, as well as a Master of Arts in Teaching graduate degree from Chatham University.
Sam resides outside of Pittsburgh, Pennsylvania, with his wife and four children. When time permits, he performs and teaches drums and percussion, a passion of his since childhood.
Dan has spent the better part of the last two decades leading national sales teams and selling to a range of high-level decision-makers in a variety of industries. His work has focused on blending the best sales and marketing strategies with the most current and productive technology to get high-quality outreach and service with effective and efficient processes. He holds a Master's degree in Organizational Leadership and is a published author focused on sales process and job design.
Dan's history and experience with building inside sales teams enabled him to become an industry leader who has successfully executed inside sales strategies and marketing processes that drive new business. He realized many small and midsize companies don't have the resources or capacity to implement the best sales programs and founded Engaged Prospect (EP) in 2015. EP's goal is to offer robust sales and marketing services, reduce the cost of implementing best-in-class sales departments, and produce better business development results.
Outside of work, Dan enjoys traveling the country with his wife and also competing in national platform tennis tournaments (a northeast spin-off of tennis played outdoors in the winter above a heated platform). He loves to compete, something that aligns well with leading sales teams.